Claude commitments can go toward Runway
AI video generation company Runway announced on its official X account on Oct. 20 (Oct. 21 Japan time) that it has joined "Claude Marketplace," Anthropic's purchasing channel for businesses. Claude Marketplace lets companies that have committed to an annual spend with Anthropic apply part of that commitment to buying products from approved partners. Production and marketing departments at companies using Claude can buy Runway out of the same budget.
The offering is "Runway Creative," a workspace for creating and editing video, images and audio. In addition to Runway's own "Gen-4.5" and "Aleph 2.0," it brings together other companies' models, including "Seedance 2.5" from China's ByteDance, "Kling 4.0" from China's Kuaishou and audio from ElevenLabs. Companies can choose it from the Claude Marketplace listings or buy it through Runway or Anthropic sales representatives.
Claude thinks, Runway creates
"Runway Agent," Runway's video-making agent, uses Claude for its reasoning. It plans from a text request, picks a model for each scene and assembles everything through to the finished product. Animations made with Claude can also be imported into Runway to add footage, voice and music.
Already in OpenAI's channel
On Sept. 29, Runway also joined "OpenAI Marketplace," a similar channel launched by OpenAI, as one of its first participating companies. Companies with large contracts with either Anthropic or OpenAI can now buy Runway with those commitments.
Runway has been focusing on production for businesses, releasing "Runway Ads" for creating advertisements in October. On Oct. 30, it added file operations and code execution to Runway Agent.
