Runway Agent opens files and runs code
Video-generation AI company Runway said on its official X account on Oct. 30 (Oct. 31 Japan time) that it had added new capabilities to its AI agent "Runway Agent." An AI agent is AI that carries out work on its own after receiving instructions. Runway Agent had mainly been used to generate video and images from the content of a conversation, but it can now open files and run program code. Runway listed uses including creating a full set of materials for a new product announcement (a launch kit), product photos, ad variations, and motion graphics based on reference footage.
From website assets to ad concepts
In the demonstration in the post, the agent first gathered brand colors and product images from a company's website. It then used code to place the logo in multiple ad concepts. Finally, it exported a batch of product photos with different backgrounds and dimensions. The process from gathering assets to exporting ad concepts takes place within a single conversation.
Runway Agent was released on May 13. At launch, it proposed a structure based on what was described in text and created videos made up of multiple scenes with narration and music. Runway said at the time that it would expand from multi-scene videos as a starting point to more complex production processes.
Eligible plans and pricing not disclosed
The plans that can use the new features and the amount of credits used to run code have not been disclosed. As of Nov. 2, the official changelog and help pages did not mention the feature. According to the help page, Runway Agent's generations use credits, and consumption varies by model and output type. Video is created by automatically choosing from models such as Gen-4.5, Seedance 2.0, Kling and Veo, with output up to 1080p.
Uses similar to the demonstration also come with restrictions. The ability to use "Brand Kits," which compile logos, colors and style guidelines, in Runway Agent is limited to the Enterprise plan for businesses. No third-party verification of the new features has been found yet.
A string of advertising and app-building launches in October
Runway launched a series of features for businesses in October. On Oct. 26 it released "App Studio," which builds production apps from text descriptions, and on Oct. 27 "Runway Ads" for ad generation. Runway Ads takes in ads that performed well on Meta, Google and TikTok, creates alternative versions tailored to the brand, and handles everything through delivery. According to Runway, when its own marketing department used it, the number of ads produced per week rose from fewer than 100 to about 1,000 with the same headcount, and the cost of acquiring one subscriber fell 41%.
The move to hand off production of ads and brand assets to AI is spreading to other companies. Adobe in June began a public beta of "Firefly AI Assistant," which takes on work through conversation inside Photoshop, Premiere and other apps. It has also previewed features for creating brand kits and making short videos from product photos.
Annual revenue tops $200 million
Runway's business is growing mainly through enterprise customers. According to Bloomberg, annual recurring revenue (ARR, one year's worth of revenue expected from ongoing contracts) topped $200 million in September, doubling in about five months. Citing people familiar with the matter, it reported that the company expects $350 million by the end of the year. Customers include Italy's Dolce & Gabbana and Palo Alto Networks.
In February, the company raised $315 million in a funding round led by investment firm General Atlantic, valuing it at $5.3 billion. That was about 1.8 times the just over $3 billion at its April 2025 funding round, in 10 months. In May 2023, Business Insider had reported a valuation of about $1.5 billion. How much of the spending by companies seeking to produce more ads it can capture will be the focus in reaching its revenue target.
