More than 550 partners in 44 countries to help deploy voice agents
Voice AI company ElevenLabs announced its partner program, the "ElevenLabs Partner Program," through its official account on X on Nov. 12 (12:08:25 a.m. Nov. 13 Japan time). According to the post, more than 550 certified partners in 44 countries will help get voice agents into production. The support ranges from integrating with companies' existing systems to complex deployments carried out alongside ElevenLabs' engineers.
Announcing the ElevenLabs Partner Program. More than 550 certified partners in 44 countries are ready to help you get voice agents into production, from integrating with your existing systems to complex deployments alongside our engineers.
The company had disclosed the launch of the partner program at the "ElevenLabs Summit" it held in New York on Nov. 11. The official blog post linked in the X post is dated Nov. 11 and names four pillars of the program: enhanced commercial incentives, new certifications, joint go-to-market activities and dedicated technical support. Its headline says the company "expands partner program," while the body says it is "launching" the program.
Partner-related revenue tops $52 million, company discloses
According to the official blog, ElevenLabs' partners this year generated more than $52 million in revenue that partners sourced or influenced, and $315 million in partner-generated pipeline. There are 1,100 ElevenLabs-certified deployment engineers across 350 partner organizations. The company said more than 550 partners are active in 44 countries.
The official X post described the more than 550 partners as "certified partners," while the blog describes the same number as "active partners." The program's goal is to help partners earn $3 in services revenue for every $1 in revenue ElevenLabs generates, the company said. All of the figures are ElevenLabs' own disclosures, and the scope of the tallies and any third-party verification are not given.
Certifications, co-selling and engineers working alongside partners
According to the official blog, partners can develop new AI products and services using technical certifications, the "ElevenLabs Partner Academy" training program, APIs and integration resources. On the sales side, joint go-to-market planning, co-selling, deal registration and partner incentives bring partners closer to ElevenLabs' sales teams. ElevenLabs' technical experts will also work alongside partners on implementations and support enterprise customers worldwide. The company also set up a new directory of certified partners so that enterprises can find qualified partners.
The partners include global consulting firms, systems integrators, cloud providers, enterprise software platforms and specialized AI builders. The company said it is working with AWS, Google Cloud, NVIDIA and others to make it easier for businesses to add ElevenLabs to the technology they already use.
CEO Mati Staniszewski said more than 550 integrators and partners are ready to help customers get into production. He said banks, healthcare providers and retailers will not have to work out complex deployments on their own.
In-house deployment engineers expanded; no competition with partners on implementation
Alongside its investment in partners, ElevenLabs is also expanding its own team of engineers it calls "forward-deployed engineers" (FDEs). FDEs work with partners on complex implementations, solving technical challenges and transferring expertise. The company said it wants partners to build independent, profitable AI practices, and stated that it will not compete with them for implementation services.
Alex Holt, Field CTO of ElevenLabs, described FDEs and partners as two sides of the same strategy. He said FDEs bring deep technical expertise and deployment experience, while partners bring industry knowledge, customer relationships and global delivery capacity.
The blog also carries comments from partners. Alvaro Chavez, CEO of partner Judini, said that in one year the company went from pilots to enterprise voice deals with airlines, telecom companies, banks, a hospital system and others across the U.S. and Latin America. He said that in a project with a major telecom company, working with ElevenLabs' FDEs, they cut the delay in handing callers off to human agents by 80%. That figure comes from Judini's account.
Fees to join and certification requirements not disclosed
The official blog does not state the fees to join, the requirements for obtaining certification or the specifics of the commercial incentives. This blog post does not mention the "Marketplace," which lists apps built by partners and was announced together with the program at the Summit.
