Companies manage their own information on ChatGPT
OpenAI on Nov. 10 (Nov. 11 Japan time) launched "Businesses in ChatGPT" in beta, which lets companies register and manage their information on ChatGPT and check aggregate user responses. Companies register their listings and update business information in the "Business Hub" dashboard. Eligible companies can also create a "Business Agent" that answers customer questions.
Registration is open to business owners or people authorized to act on their behalf. Registration is verified by phone, company email, website domain or Shopify. Publishing information, viewing aggregate data and creating a Business Agent require approved verification through the identity verification service Persona. An OpenAI ads account or a subscription to ChatGPT Enterprise for organizations is not required.
28 days of mention and click counts
The aggregate data (insights) shows the number of mentions and the number of clicks to the company's website over the past 28 days. For online businesses such as e-commerce, a mention is counted when ChatGPT references the company's site, not merely when the brand name appears. For physical stores, a mention is counted when the location appears in ChatGPT's results. The figures are aggregates, and OpenAI said it does not share users' conversations or conversations with a Business Agent with companies.
After verification, companies can connect product information including prices and inventory (product feeds).
Business Agent starts with U.S. online retail and online services
A Business Agent can be created by eligible U.S. online retail and online service companies with websites. OpenAI said it will gradually expand the eligible industries. Companies check the product and policy information the agent uses in its answers, test it with common questions and correct wrong answers before publishing it. Companies choose whether to publish, and users can talk only with published agents. It can be created without using Shopify.
Companies can spend advertising money on a Business Agent and also make it the destination of ChatGPT ads. This is set up in the ads dashboard, and the settings do not sync with Business Hub.
No guarantee that registering increases visibility
OpenAI said registering does not guarantee more visibility and that companies cannot directly influence the recommendations ChatGPT makes on its own. The terms state that registering a listing does not give exclusive control over its content. For now, stores and restaurants can only claim existing listings in the U.S. ORIENS could not confirm pricing for registration or a Business Agent in official materials.
